Concept Development

Before we attempt to start product concept development of any type we first get educated: By you, your customers, your current suppliers, your competitors, and any other place that we can learn about your industry.

At Product Design concepts are more than just pie in the sky ideas. We use formalized techniques to turn the education, information, and ideas that we collect into concrete product concepts. Concepts are supported early on with our software tools to get a strong feel for a concept's reaction to a number of potential situations. Extreme value testing is conducted to help determine which concepts are most tolerant to design, production, and user environment variables. Our concept generation phase also collects the types of information that make detailed design and engineering easier, faster, and less uncertain.

Trends can make or break a product. Only the strongest and rarest new product concepts can swim against a strong trend, conversely a marginal or "me too" product may be able to swim along with a favorable trend for a long and profitable life cycle. Knowing this, we spend time attempting to learn which trends in your industry are rising and which are dying so that we can attempt to "Ride the Wave" of a rising trend.


Comparing Concept Appearance

Trispectives Concept Color Study Image

While we still use clay models and foam mock ups, early concepts can be evaluated much faster in software that has the ability to change the shapes, colors, and textures that a part is "wearing". Here Trispectives Software is shown with a shape in different colors.

Systematic Concept Selection Pugh Concept Selection Image

One of our tools for evaluating competing product concepts is the Pugh Concept Selection Matrix. This method promotes evaluation based on actual product characteristics instead of gut feeling or the opinion of the strongest person in the group.







Comparing Concept Function

Software tools are used to perform early analysis of potential concepts. Here Cosmos DesignSTAR Software is shown with the results of a stress analysis. Early analysis of potential concepts helps us avoid getting committed to part designs or product concepts that have fatal flaws that would prevent the completion of a product that will meet customer requirements.



Taking Advantage of Rapid Prototyping

Pro/ENGINEER SLA Surface Image for Input to Rapid PrototypingThe ability of Pro/ENGINEER software to generate high quality SLA files gives us faster turnaround and lower costs when taking advantage of rapid prototype resources during concept evaluations





Product Design, Inc.
5133 Washington St., Suite 9
Downers Grove, Illinois 60515

Phone: 630.663.1642
Fax: 630.663.4552
Toll Free: 888.609.6199


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